Brand
The rail.
One line that steps once: flow comes in on the lower rail and leaves on the upper one. Draw it in the rail colour on the ground; never rotate it, round it, add nodes or arrows, or run it off the edges. The word sits above the upper rail with clear space of 1.6 times the stroke.
Colour
#FFFFFF
Ground, light
#0E0E0C
Ink / ground, dark
#1329C8
Rail, light
#4D63FF
Rail, dark
#EDE8DC
Ink, dark
#6E6A60
Muted, light
#9A958A
Muted, dark
#F6F5F1
Panel, light
Type
Host Grotesk for words, 700 for the wordmark at -0.02em. IBM Plex Mono for every number, hash and account id.
